Brand monitoring is a business analytics process concerned with monitoring various channels on the web or social media in order to gain insight about the company, its products, brand, and anything explicitly connected to that particular business. It is about monitoring the brand’s reputation and reception by the general public and the consumer base and targeted demographic.
What is a "brand"? A brand is seen as one of its company's most valuable assets. It represents the face of the company, the recognizable logo, slogan, or mark that the public associates with the company. In fact, the company is often referred to by its brand, and they become one and the same.
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